End-to-End GA4 Analytics Pipeline
Project Objective
Design and implement a production-ready GA4 event analytics pipeline that ingests, processes, and transforms raw website interaction data into BI-ready insights using Databricks Lakehouse architecture.
Architecture Overview
🛠️Software Toolkits:
Pipeline Highlights
• Event-driven data ingestion using GA4 & Google Tag Manager
• Bronze–Silver–Gold Lakehouse architecture
• Schema evolution and late-arriving data handling
• Raw d ata backup for replay and recovery
• Optimized KPI datasets for analytics & BI
Connect with me:
✉ Reach me:
jharajnish@outlook.in