End-to-End GA4 Analytics Pipeline

Project Objective

Designed and implemented a scalable, production-grade web analytics pipeline that ingests raw Google Analytics 4 (GA4) event data into Databricks using Structured Streaming Pipeline. Leveraged Delta Lake and Medallion Architecture (Bronze–Silver–Gold) to transform nested GA4 data into optimized, analytics-ready datasets powering real-time BI dashboards.

Architecture Overview

🛠️Software Toolkits:

Pipeline Highlights

    • GA4 event ingestion using Streaming Injection Pipeline
    • Medallion Architecture implementation (Bronze → Silver → Gold)
    • Flattening of complex nested GA4 schema
    • Schema evolution & late-arriving event handling
    • Delta Lake ACID transactions & checkpointing
    • Performance optimization using partitioning & Z-Ordering
    • BI-ready KPI datasets powering Power BI dashboards
    • Integration of Silver & Gold Layer with Databricks Genie

Connect with me:

✉ Reach me:
jharajnish@outlook.in